Mindy's Story

Mindy’s journey began when she was a child and realized the power of words. She would spend hours writing stories on her mother’s typewriter. In college she took her first marketing course and had an “aha moment.” Within the scope of marketing, she realized words are what cause people to take action—whether to buy a product or agree to hire a service. Words can be persuasive, whether written or spoken.

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Fast forward decades later and Mindy has sharpened her knowledge of persuasion and successfully launched two businesses, including a digital marketing agency. Mindy is now considered a global expert in marketing and is regularly invited to speak at conferences. She has trained companies of all sizes, including Facebook, World Fuel Services and Hampton Products and continues to write for various publications.

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Mindy’s interest in persuasion is what caused her to pursue a PhD in general psychology with an emphasis in technology. After spending nearly 5 years studying this concept, she knew it was time to release what she knew from her academic research, as well as her own research studies and practical experience in marketing. Mindy then wrote The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions (McGraw Hill 2022) and launched Persuasive Woman.