NEWS, TIPS & RESOURCES

Recently, I found some goals I wrote in 2003. The thing is, it took me nearly 20 years to accomplish some of them. And I need to be okay...

What is scarcity marketing? Almost every interview I've had in the media started with that question. Before you get into what scarcity in...

During one of my classes at university, I asked my students a simple question: “Have you ever been influenced to buy a product from a...

Black Friday is a tradition for Lisa and her sisters. While many stores begin sales on Thanksgiving, these women wait until the wee hours...